DAM consists of the management tasks and technological functionality that helps companies organize their media assets such as photographs, video, and marketing assets to strengthen their message or brand. DAM systems inventory, control, and distribute these digital assets for use and reuse in marketing or business operations and help simplify the workflow to ingest, annotate, catalog, store, retrieve, and distribute them. DAM systems may be developed to house different forms of rich media, including audio, image, and video files, organized by descriptive data about the asset.