Rights management refers to all activity conducted in relation to the rights governing the content management activity in respect of an item of content. The question to be asked here is, “What can we do with the digital assets we have from a legal or intellectual property point of view?” Rights management provides a company with the ability to track the rights for content it owns, for content it has licensed, or for the content it has given to a licensee. There must be serious consideration of any licensing/legal issues associated with your assets, which demands an understanding of what your assets are and knowledge of how they may be used. No technology will purely solve digital rights and/or digital asset management; it’s up to the business to ask the right questions. The more rights management is based on efficient information flow and integration, the faster and more effective the company will be in protecting and monetizing the content it has sold, bought, or licensed.