The sequence of processes through which a digital asset passes from creation to production, to distribution. The key to good workflow is understanding the issues involved in identifying, capturing, and ingesting assets within a DAM system or other content system and then making them accessible and available for retrieval. DAM may be understood as a workflow device to assist in the marketing operations critical to your organization’s needs. To determine how a DAM will accommodate your project, it is important to think how and when data is created and modified in your projects, and then think how this data moves through the projects.